City and culture
in 360° Alpenland
Cities & cultural experience in 360° Alpine country
Historic town squares, UNESCO World Heritage Sites & sights
Anyone looking for a cultural holiday or a city break in Austria will find a special combination in 360° Alpenland: historic cities, a genuine cultural experience, unique UNESCO World Heritage Sites, a diverse world of museums and a unique Alpine foothills backdrop.
So diverse. So personal. This is city flair and cultural experience in the heart of Upper Austria!
To (city) life!
The 1,000-year-old town of Steyr is one of the most beautiful old towns in Austria and delights visitors with its unique town square, magnificent town houses and diverse guided tours - from classic city walks to night watchman tours.
Kirchdorf an der Krems combines a charming centre with cultural highlights such as Schlierbach Abbey, the Micheldorf Scythe Museum and a relaxed stroll through the town.
Bad Hall stands for traditional spa culture with iodine brine springs, enjoyable cuisine and a lively cultural offering ranging from concerts and theatre to special adventure walks.
Romantic town of Steyr
Bad Hall
Kirchdorf an der Krems
UNESCO World Heritage, living culture & events
In 360° Alpenland, intangible cultural heritage as defined by UNESCO and traditional crafts await you up close - from Jew's harp, scythe and pocket fiddle production to regional customs. All year round, events, festivals and markets invite you to actively discover culture - from unusual guided tours and exhibitions to theatre and regional events.
Cultural events
Events in the heart of Upper Austria
Whether concert, theatre, cabaret or traditional festival - the 360° Alpenland combines culture and joie de vivre in a special way. Experience events that tell stories, create community and provide unforgettable moments.
Guided tours & experiences
Must-sees in the south of Upper Austria
Some experiences simply stay in your heart. They tell stories of special places, inspiring people and unforgettable moments. Our adventure walks offer just such experiences - guided tours, encounters and adventures that will amaze you, touch you and stay with you for a long time to come.
Advent that enchants
Between customs, Christkindl & Christmas magic
This is how unforgettable Advent in Upper Austria is: special features such as the Steyr Christkindl - in person, as a pilgrimage site and special post office, the 1st Austrian Christmas Museum, nostalgic rides on the vintage bus or the museum railway, a historic Advent calendar village and living intangible UNESCO cultural heritage make Advent in 360° Alpenland unique.
Frequently asked questions about the city and culture in 360° Alpenland
In the heart of Upper Austria, Steyr, Kirchdorf an der Krems and Bad Hall tell of centuries of living culture. The 1,000-year-old town of Steyr lies at the confluence of the Enns and Steyr rivers and is a true architectural jewel with town houses from different stylistic periods. Kirchdorf impresses with its charming centre and the nearby Schlierbach Abbey. Bad Hall combines city life with a spa tradition centred around its healing springs. Together they characterise the cultural face of 360° Alpenland.
Steyr is one of the oldest towns in Austria and impresses with its historic town square, where Gothic, Renaissance and Baroque town houses are lined up side by side. Narrow alleyways, bridges and courtyards create a cityscape that makes a cultural holiday in Upper Austria tangible. Museums, events and traditional craftsmanship combine the past with the present.
The 360° Alpenland preserves several UNESCO-recognised traditions - including Jew's harp, scythe and pocket fiddle production as well as the Steyrer Kripperl and the Nigloumzug. This intangible cultural heritage shows how deeply rooted craftsmanship, music and customs are in Upper Austria. Culture is not exhibited here, but passed on.
Museums and exhibitions in 360° Alpenland are dedicated to urban history, crafts and regional identity. Historic buildings open their doors in Steyr, while museums in the south of the region provide an insight into Alpine tradition. This turns a city holiday in Upper Austria into a journey through eras and lifestyles.
Bad Hall looks back on a centuries-old history centred around its healing springs. Today, spa town flair, theatre and music events combine to create a cultural offering with a peaceful rhythm. Space for relaxation and inspiration is created between the spa gardens and the town centre.
Kirchdorf an der Krems combines a lively town centre with the impressive Schlierbach Abbey. The baroque walls tell of spiritual tradition, while cafés and shops characterise everyday life. A cultural trip and local recreation go hand in hand here.
Guided tours in 360° Alpenland take you to historic squares, bridges and hidden alleyways. Whether a classic city walk or a themed tour - history can be experienced while walking. This gives you a deeper insight into architecture, crafts and city life.
The production of scythes, Jew's harps and pocket whips is part of the region's cultural heritage. Workshops and demonstrations show how much knowledge goes into every move. The 360° Alpenland thus preserves skills that have shaped generations.
Guided city tours, museums and traditional events also offer children understandable access to history. Culture becomes tangible between the old town and the natural environment - without distance, but with stories that stay in the memory.
Here, historic towns, Alpine tradition and UNESCO cultural heritage are in close proximity. Short distances and intense impressions are created between the mountains and the spa town. This creates cultural depth without great distances.