At 360° Alpenland, indulgence becomes discovery: here, hand-picked specialities meet regional craftsmanship and culinary creativity. Whether fine dishes made from local ingredients or fine wines from local distilleries - every flavour tells a story of origin, care and passion. Our culinary producers create true flavour experiences with great attention to detail - on the plate and in the glass.
Behind every special flavour is a special story - and people who produce with passion. Producers who make exceptional food with creativity, care and a regional connection. From hand-scooped chocolate to innovative herbal specialities: Here you will find products that don't just taste good, but also touch you - authentic, full of character and unmistakable.
In 360° Alpenland in the heart of Upper Austria, culinary delights are not staged, but lived. Between alpine pastures, markets and small manufactories, products are created that are more than just souvenirs - they tell of the landscape, people and tradition: if you shop here, you take a piece of genuine regionality home with you.
Here you will find drinks with a WOW effect to take home with you.
Some routes are short - and yet lead very close to the source.
In 360° Alpenland, farm shops and farm-gate sales open their doors to anyone who wants to know where their food comes from.
From alpine cheese, cider and brandies to honey, herbal salt and handmade pastries. Many products come directly from farms or small manufacturers in Upper Austria.
At farmers' markets, in farm shops, at Genussland partners or directly at the producer's farm. You can find out first-hand how cheese, bacon and jam are made.
Cider from meadow orchards, flavoursome mountain cheese, honey from the Alpine foothills or handmade confectionery. These products reflect the landscape and tradition.
Look out for labels of origin, quality seals or a personal conversation with the producer. Transparency is part of 360° Alpenland.
This is often possible at markets or on farm tours. This builds trust - and you know what you're taking home with you.
Many specialities are packed in travel-friendly packaging. For sensitive goods, the businesses will advise you directly on site.
Some farms and manufacturers offer online shops or mail order. So the holiday feeling stays alive even after the trip.