Right in the middle
instead of just being there
In 360° Alpenland, contrasts are close together: in the morning, you stand in the mountains between Pyhrn and Priel, breathe in the clear mountain air and look out over alpine pastures and peaks. A few hours later, alleyways and squares lead you through the 1,000-year-old town of Steyr or into the charming centre of Kirchdorf an der Krems. And when the day comes to rest, Bad Hall offers soothing warmth in the thermal spa.
You don't have to choose:
Between the mountains in the south, the tranquil forests of the Kalkalpen National Park and the river valleys around Steyr, a holiday is created that adapts to your rhythm.
Hiking trails lead across alpine pastures and up to panoramic heights. Cycle routes accompany Enns, Steyr and Krems, connecting towns and countryside. Movement feels easy here - because everything is close by.
The ski areas around Pyhrn-Priel take you to alpine heights. Away from this, winter hiking trails and snow-covered valleys open up a quieter side to the region.
City and culture are naturally part of it. Steyr shows history in its facades and bridges, while Kirchdorf and Schlierbach Abbey stand for craftsmanship and tradition. Bad Hall combines spa town flair with thermal warmth.
Culinary delights, encounters and even business find their place here - quietly located and yet well connected.
The result is not a rigid holiday. Instead, a landscape that makes everything possible - right in the heart of Upper Austria.
In 360° Alpenland, guest cards open doors between the mountains, town and soothing thermal warmth. Overnight guests receive them free of charge and enjoy free mountain railway rides, admission to museums, guided national park ranger tours and numerous other discounts - for holidays that make more possible.
Mountain trails and far-reaching views. Alpine pasture time and forest air.
In the mountain world between Pyhrn and Priel, marked trails lead directly from Hinterstoder or Spital am Pyhrn up to alpine pastures and two-thousand metre peaks. In the Kalkalpen National Park, tours start in Großraming or Molln - into protected beech forests and quiet gorges. Around Bad Hall, gentle hills, country lanes and the spa gardens invite you to enjoy the circular routes. Whether it's an alpine summit tour, a family tour to a mountain pasture or a pilgrimage along an old cultural landscape - the 360° Alpine region combines imposing heights with expansive nature.
Forest wilderness and water veins. Silence and wonder.
In the Kalkalpen National Park, nature is not staged, but preserved. Ancient beech forests - recognised as a UNESCO World Heritage Site - tell of centuries in which the forest was allowed to develop freely. Rangers guide you through gorges, to clear streams and viewpoints. When you are out and about here, you can feel the power of unspoilt nature in the heart of Upper Austria.
River valleys and metres in altitude. Speed and panorama.
The spectrum ranges from the Steyrtal cycle path along refreshing rivers to sporty mountain bike routes in the mountains between Pyhrn and Priel. Families cycle relaxed through meadows, racing cyclists find scenic pass roads. The 360° Alpenland combines nature holidays and being active on short routes - in the middle of Upper Austria.
Powder snow and the scent of huts. Tracks in the white.
When the mountains around Pyhrn-Priel are cloaked in snow, they provide the perfect setting for skiing, ski tours and snowshoe hikes. Manageable ski areas, a family atmosphere and clear winter air characterise winter sports in Upper Austria. Away from the pistes, winter trails lead through quiet forests - step by step back to your own centre.
Old town alleyways and river views. Past and present.
The 1,000-year-old town of Steyr, where the Enns and Steyr rivers meet, boasts a historic townscape characterised by town houses from different eras. Around the town square, you can see architecture that has grown with attitude and history. Kirchdorf an der Krems invites you to linger with its charming centre and proximity to Schlierbach Abbey, while Bad Hall combines spa town flair, healing springs and a lively cultural programme.
Here, city life and nature naturally intertwine - from the river valleys to the mountains between Pyhrn and Priel.
Craft and origin. Sound and customs.
In 360° Alpenland, intangible cultural heritage in the sense of UNESCO is lived: Jew's harp and scythe production, pocket whip production, the Steyr cot or the Nigloum parade. Museums, exhibition centres and events provide an insight into crafts and history. Travelling through culture in Upper Austria means getting to know people and their values.
Thermal water and calm breathing. Warmth and space.
Bad Hall has been synonymous with healing springs for centuries. In the Mediterrana thermal spa and the Relaxium sauna world, thermal water, relaxation areas and views of the countryside combine to create a source of relaxation. The offer is complemented by day spas, private spa experiences and health programmes in 360° Alpenland.
Forest bathing and sunrise. Balance and awareness.
Yoga on the mountain, Kneipp therapy in clear streams or guided forest bathing in the Kalkalpen National Park - 360° Alpenland creates spaces for conscious time-outs. Therapeutic fasting, breathing exercises or spa programmes in Bad Hall combine nature and health expertise. Here, wellness is not loud, but effective.
Alpine cuisine and cider glasses. Craftsmanship and flavour.
Between mountain pastures, inns and weekly markets, the 360° Alpine region shows its flavoursome side. Producers, organic farms and traditional inns rely on regional ingredients and honest preparation - just like the award-winning and Michelin-starred cuisine, which reinterprets Alpine products with a fine flair. From cider from meadow orchards to bread from the wood-fired oven, enjoyment comes from proximity.
Think and breathe deeply. Focus and distant views.
Modern seminar hotels, historic buildings and natural retreats create space for focussed work. Conferences in 360° Alpenland combine infrastructure with inspiring surroundings. Between city and mountain, an environment is created that promotes clarity - in the centre of Upper Austria.