When music rings through the valleys, village squares become stages and regional cuisine meets open ears in 360° Alpenland in Upper Austria, the region shows its lively side. Events and happenings here combine culture, nature and community. From traditional festivals with living customs to concerts against an Alpine backdrop and markets with regional delicacies - the calendar of events in the Alpine region brings people together. Between mountains and lakes, moments are created that resonate in everyday life. Genuine, approachable and deeply rooted in the heart of Upper Austria.