In 360° Alpenland in the heart of Upper Austria, culture is not managed - it is lived. People talk about their skills in museums and show businesses : from the Trattenbacher Taschenfeitl, which is a UNESCO World Heritage Site, to workshops where crafts are passed on. Schlierbach Abbey, with its baroque walls and show dairy, characterises the cultural life around Kirchdorf an der Krems. Between the 1,000-year-old town of Steyr and the valleys of the Kalkalpen National Park, a path through history is created that is moving - approachable, attentive and deeply rooted in the Upper Austrian way of life.